I almost bought a WSJ sub during a recent sale, and decided against it specifically because I checked and it said I'd have to call them to cancel.
https://www.quora.com/How-do-I-unsubscribe-easily-from-WSJ-o...
They are actively trying to scam me. Why would I want to be a "customer"?
First time i bought it via Amazon Prime, when it was available and with Amazon i could cancel stuff directly via Amazon at any time, bypassing WSJ minefields.
Then WSJ got smart and start selling it directly in hope to force subscribers to go through their sales jerks in case they want to cancel.
This made me to turn away from WSJ for good.