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I had a driver once in Poland who told me she was avoiding Asian riders because they didn't give 5* scores, while other customers did, and it was affecting her rating. For some reason in western countries it's assumed no problems == 5*. Would be good if there was a baseline to be able to separate what is "alright, nothing to complain but nothing special either" and "exceptional".

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My local Toyota dealer has contacted me after I've used them for a service to ask that I give 5/5 on the feedback form that I get sent. They say that if they get lower than 5 from a few customers, they get a visit from head office. But 5 is "excellent" while 4 is "good", and being British, I tend to go with "good" when they did just what I asked.

Yeah. "All went well" should be a totally acceptable base line, with room above and below. (especially since the "above range" can be quite subjective and/or down to luck)

Its very cultural thing and I suspect it depends if the country uses grading to the curve in schools /uni's.

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