Ok, well maybe this thread can be a tiny part of the solution to that stigma. First off herpes comes in two primary variants: HSV-1 and HSV-2. Most humans on Earth (between 60% and 95%) have HSV-1, and it's estimated that around 16% of humans have HSV-2. Herpes is extremely common. If you want references or more info, see the wikipedia page [0].
According to the article, the researchers are currently focused on HSV-1, and may work their way to HSV-2.