> the generation now values owning digital media
I think you've missed the point, it isn't about ownership at all, or even that the media is digital. Its that what we value is access to the media. We're willing to pay a nominal fee for access to it, but that's really all we care about: Having the media play when we want it to. Ownership of the media is irrelevant to our experience of the media...unless not owning it means we cannot experience it.