> but the generation now values owning digital media.
It's not necessarily that the generation does not value physical ownership anymore, but that there rarely is any value left in physical ownership.
This is the case in just about any digital media: a few years ago, video games came in big cardboard boxes lush with items, with big manuals and interesting artwork, etc...
Today, they generally come in plastic DVD cases with a 2-leave "booklets" which isn't worth the cost of the paper it's printed on, and even "collector" editions are garbage.
There are exceptions to this trend: The Witcher II on the video game side, or some deluxe packages (NiN's Ghosts I-IV "Deluxe" and "Ultra-Deluxe" limited editions were awesome, so were Danger Mouse and Sparklehorse's DNOTS book package and Sigur Rós's Með suð í eyrum við spilum endalaust, as far as I'm concerned) but by and large physical ownership is worthless, because there is no additional value in it[0] compared to purely digital. edit: and there usually is a severe loss in usability (you have to install or transcode the physical media to your digital devices), plus no gain (most DRM-laden purely-digital media tend to be DRM-laden as physical products as well, so physical ownership is just a shiny box for your virtual leasing).
[0] not completely true for music, services or artists offering lossless tracks are few and far between overall, so while I've pretty much entirely switched to non-physical ownership for video games (via GoG and Steam), I usually go with physical for music, but my motivations to do so are not the most common: I consume my music with an album or artist granularity (I never buy single songs), I value the lossless quality (CD or above) as a backup source and I don't mind waiting for music (I don't buy huge amounts of it and tend to go "all out" when I do, getting the complete discography of a given artist in one fell swoop)