Better authentication practices.
I've been writing auth for the web since 2005 and it hasn't gotten easier or more convenient as a programmer or as an end user. The problem is so bad that email/password combos need to be managed by 3rd party services.
Migrating away from Google Authenticator was a massive pain for me this year and as we continue to use more services, this problem will grow.
Some apps on my phone started using biometrics (face id) for authentication and it's extremely convenient.