Apple market share is simply not large enough to do that. Yes their numbers are huge, but there are lot more people who cannot or will not buy laptops priced $ 1,000+ than there are ones who are ready to pay that globally.
Ultimately they’re in this huge success mode which is great! They just have to be careful Not to overbuild additional supply and end in a situation where demand tempers for some reason and they are now in a glut
Apple A12 is 83.27mm^2 (7nm)
Apple A13 is 98.48mm^2 (7nm+)
Apple A14 is 88mm^2 (5nm)
Not a very big difference. Remember, Qualcomm's chip includes a modem while Apple's does not (at present). Qualcomm has also been putting a lot of resources into other areas like neural processors. Their upcoming 888 claims 26 TOPS (vs 11 TOPS for Apple)
Cache is a very common misnomer too. A14 has 8MB of shared L2. 888 has 4MB of shared L3 plus 1MB for the X1 core and 0.5MB per each A78 core. It also has 3MB of what they call DSU cache which serves as a kind of general cache for everything on the chip that needs to hit memory. That's actually 1.5MB more total cache than Apple offers.
The iPhone and iPad are using up a lot more of TSMC's capacity than the Mac. Also most sub $1k laptops and lower end phones not getting chips with the latest TSMC silicon in them. They are getting older 14nm Qualcomm, AMD, or Intel CPUs.
EDIT: I previously implied all sub $1k laptops had 14nm CPUs which isn't true.
Now, these models do exist, in theory. I challenge you to find any stock, though, and that's going to hurt AMD.
(HP, which I don't recommend, was selling a 4700U based product starting at $400 on black Friday on their web site)
edit: Heck just checked there are loaded Asus ROG G14's in stock at a local retailer for under $1200 (that is 4900HS+RTX 2060). Pretty much one of the fastest laptops out there.
Likely billions of reasons. It's likely Apple pays a significant premium to get that capacity.
AMD might not even mind this arrangement. Apple is essentially funding these die shrinks and AMD benefits down the road.
Agree with that. AMD is doing amazingly well with just architectural improvements for Zen 3, so I’d bet they’re plenty happy to just let everyone else work out the kinks in 5nm before they hop on in a year or so.
Technical problems aside, Apple's stakeholders would fire the entire board if they approved something like that.
Nobody thought Apple would make its own CPUs (SoCs, really.)
Apple is going vertical.
At this point it’s not clear if Apple machines are overpriced in any way; they beat all their competitors at their price point.
The value depends on the usage. I wouldn't run photoshop +illustrator together with 256G of SSD and 8GB of RAM (which my girlfriend uses a lot), but M1 is amazing for web browsing, which my friend does mostly.
Aluminium bodies are way less prone to "oilification" (aka visibly shiny areas where one's palm rests), and I have yet to see any Windows laptop where the touchpad is comparable with MBPs in both size and quality (palm tracking, gestures).
> what with glued-in batteries, un-repairable designs and keyboard reliability issues that have been ongoing for years.
Battery replacements are possible even for someone with only moderate experience in hardware work, but I agree with you that the process is more complex than it used to be. Regarding the keyboard: get a 2019 16-inch MBP, it has a keyboard with real keys and a physical esc key.
Quality actually means no need to repair and use it till becomes obsolete. That's why Apple's stuff have drastically higher re-sell value than the competition.
Only repair shops fancy to repair stuff, the rest of us prefer it not breaking down in first place.
A quality product shouldn't be so fragile to component failures. Bad RAM shouldn't entail an entire motherboard replacement.
I still see people not liking macOS without even trying it out which is funny but if more people start using it around them, those average joes might start giving them a try which in turn gives Apple profit.
So you're saying a hypothetical laptop with two AMD cpus inside is more powerful than a M1-based MacBook, yet still less expensive.
https://www.alza.hu/macbook-air-m1/18884163.htm
16GB with 1TB SSD is not available, but the official price is $2960:
https://www.apple.com/hu/shop/buy-mac/macbook-pro/13-h%C3%BC...
My girlfriend found a 14'' 16GB 1TB AMD 4000x laptop for $1050 there and loves it (ACER Swift 3)
And Apple almost certainly have had the designs in simulation and test/initial sampling already. CPU design isn't an overnight thing.
So a macbook user can now feel he has the best computer and nobody else is even close. Nobody else is being manufactured using that magic. Maybe he'll even brag about that.
How much is that worth to Apple ?