I think that saying that Apple is especially bad at security would be wrong. But apple claiming they are the only ones who can protect users might be going a bit far....
iOS vulnerabilities cost less than Android vulnerabilities because there are just so many iOS exploits on the market.
But as we know from politics, if you tell a lie enough times it becomes the truth.
And I'm a P----Error"-Apple ad year 200x
And as you mentioned, like politics, you can deny it and fanatics will believe you..
You would if you had watched the commercial.
I don't watch TV much, but they seemed to have pivoted to the word "privacy"