"Privacy" claims are just as nonsensical as we've seen Apple bend to multiple governments (PRISM). You bet Apple will sell your privacy if the deal is good enough.
That being said, I don't think anything can be secure, we must treat everything as potentially compromised and act accordingly. I diversify my emails/bank/HDD/etc... So if one gets hacked, I didn't lose everything. Edit- Also those Superstars may be known, but you bet there are experts that would take the money rather than prestige.