When it comes to console pricing, there is no such thing as "first-mover" advantage. In fact, it's much more advantageous to be the _last_ company to price your console.

I wrote a bit about the dynamics here: https://www.stevenbuccini.com/console-wars

but I would also recommend playing MIT's simulator to develop an intuitive feel for the forces at play: https://mitsloan.mit.edu/LearningEdge/simulations/platform-w...