Think on the Nike's kinect game. Or Wii Fit, but 10 years later with a whole ecosystem behind it.
One of the most exciting services in a long time
Think on the Nike's kinect game. Or Wii Fit, but 10 years later with a whole ecosystem behind it.
One of the most exciting services in a long time
I think he does. That's why he stated, "I believe this is a stepping off point for more fully fledged fitness products from Apple."
[1] Something like this, but with an odometer and WiFi: https://www.amazon.com/Goplus-Exercise-Trainers-Flywheel-Sta...
To put it another way: why should Apple buy Peloton? Apple itself is already a premium brand with huge awareness, so a buy for brand reasons isn't that persuasive. Peloton has a whole range of hardware but none of it is compatible with existing Apple hardware, so integration might be a drag.
Apple would want to design their stationary bike from The ground up w their bicycle experts. (They may already have done this a few times)
Also, letting Peloton do it’s thing is a small safety valve on the anti competitive question.