At least having a word like "filter" in it narrows down the choices even if it doesn't make it unique. If instead it was "Bloom's construction" or "Bloom's algorithm", or "Tim's procedure", we'll be at a total loss to even guess what it was about, which is what happens with a lot of math starting from "Pythagorus theorem", anyone instantly recall "Apollonius' theorem", "Ackerman function", "Euler's function"?. If "Fermat's last theorem" or "Goldbach conjectures" weren't crazy famous I wouldn't have a clue.. The request to at least give us a "Fourier transform", if not "frequency spectrum" is not unreasonable.

I've lamented this for a long time, but on the other side, I doubt if mathematicians would ever get sufficient recognition if their names weren't immortalized thus, since they can't get patents on their works. They totally deserve recognition. Would you even remember Leonard Euler if his work was named factually? Most of us I guess have no idea who came up with sin/cos/exp/log etc. I'm glad for the names of these functions, but lament the loss of knowledge about the one (or many) who discovered them.

Longer names are a candidate .. along the lines of "Einstein's theory of general relativity". "Euler's relative prime counting function" .. but they too will likely, depending on familiarity, collapse over time.