Not necessarily - ideally if you don’t want to live in that kind of a house then someone will want your business and cater to you.
What's the marketing budget of Purism? What's the total budget of Purism? In which stores are these phones available?
Consumers can't buy what they don't even know about. Popularity requires availability. It requires awareness. These things are very costly. There are huge barriers to entry, especially in the smartphone market.