So now all housing companies start doing that, and we’re living in some unauthorized bread dystopia. That doesn’t sound like a world I want to live in.
What's the marketing budget of Purism? What's the total budget of Purism? In which stores are these phones available?
Consumers can't buy what they don't even know about. Popularity requires availability. It requires awareness. These things are very costly. There are huge barriers to entry, especially in the smartphone market.