Funny you mention Yoga studios, as we are actually seeing a big influx from this market for video hosting. Many are starting to productize their lessons which will likely be bigger wins, versus selling their time as instructors.

I think it's similar to what your partner is seeing. For many of these businesses, there is a viable online path. But that assumes that they have the skills and desire to operate an online business.

Some of these small businesses are operated by folks who may know how to operate in a local market, and have very little interest in e-marketing and shipping products.