> The American market has proved harder to crack. The 56 Uniqlo stores in America fall far short of Yanai’s plan, in 2012, to open 200 there. They still operate at a loss.

Huh, that's surprising -- the stores I've been to are always pretty packed.

The whole "invisibility" thing throughout the article rings true for me -- I like Uniqlo (it's more or less the only place I shop for clothes now) because the quality is usually good, especially for the price, and most of the designs are nice and plain. The last thing I want my clothes to do for me is make me stand out.