Christopher Wylie: can fashion save the world?
https://www.google.com/search?q=Christopher+Wylie+can+fashio...
>'Wylie started work as a fashion trend forecaster, before switching roles to help the Liberal Democrats update their voter targeting. He saw the potential for harvesting Facebook data to help build psychological profiles of its users, which could in turn be used to target them with political ads. It was an idea that, in 2013, got him hired at the SCL Group — the parent company of Cambridge Analytica.
...Fashion and music, Wylie says, are among the best predictors of political orientation. And as such, they have the potential to help shift the political conversation. The following is an edited and abridged transcript of a conversation he had with Imran Amed, the BoF founder, and the FT to explain how fashion is in the perfect position to make the world a better place.'