Thanks for the feedback!

>I think a good start would be a phrase explaining what service Archfinch provides. I felt like you should greet me with a phrase about your service. "Archfinch 'find what you like'" seems to sum up the site in four words. The service you provide to me are the recommendations, I pay the system with my ratings for those recommendations.

Right, I had something like this, removed it along the way forgetting not everyone knows Archfinch like I do. Definitely a mistake that needs to be corrected.

As for the rest, all great points, thanks.