I think a good start would be a phrase explaining what service Archfinch provides. I felt like you should greet me with a phrase about your service. "Archfinch 'find what you like'" seems to sum up the site in four words. The service you provide to me are the recommendations, I pay the system with my ratings for those recommendations.

People like to accomplish tasks. Your initial list of movies to rate is too long. I'd get that down to five. You can continue to ask about other movies but you need to let people feel like the system has enough information after five (maybe ten). The site is boring after rating a list of fifty movies - I want the recommendations!

You must have a "haven't seen it" option.

I ventured into the lists page and was greeted with a "We don't know you well enough to recommend you anything." I may be willing to fill out the information that you need so that you can give me a recommendation but I want you to lead me there...where do I go to give you the info you need? (link?)

What is the Pics link about? Why are those pictures recommended for me? Are they supposed to be?

"Save your data by creating a Permanent Account" ...sounds serious, like I'm buying a burial plot. Why not just "save your data by creating an account?"

Just my .02

Keep chuggin, I think you could have something you just need to polish it.