There is an open-source project by LMAX (a forex trading company) called Disruptor[1] that squeezes as much as possible out of the JVM. It's awesome. I ported it to C++ years ago when I wanted to learn about low-latency techniques. However, if you look at the code they need to actually break out of the JVM's safety net to get the performance they need[2]. I couldn't help but ask myself why they didn't just use C++, and when asked one of the devs did admit that their own C++ ports had an approx 10% performance increase (although this was ~7 years ago maybe)

Rust is certainly interesting and it's on my radar. I wonder though, when it comes to having it in use in anger if its guarantees turn out to be over sold, just like the JVM's safety claims were. Time will tell.

Edit: I tend to focus on comapring against the JVM because pretty much any framework you use on The Cloud is JVM based. I'm of the opinion that there are cost savings to be had if these were ported to more appropriate languages, hence the Cassandra vs Scylla comparison. The money saved was 'noticeable'.

[1] https://github.com/LMAX-Exchange/disruptor [2] http://mishadoff.com/blog/java-magic-part-4-sun-dot-misc-dot...