Clubhouse.io, Asana & PivotalTracker are nice, but a little opinionated (can be a good or bad thing depending on who you are :) ).
I think where Jira really rubs people the wrong way is it's speed, particularly after someone customized it with a byzantine workflow or with dozens of views/reports and no primary source of truth for the team to use. Imagine a PM looking at one report and the dev's thinking another is "the one." A fresh Jira (Cloud verion on corp-name.atlassian.net) with out of the box Kanban board should work for most.
There are some industry vertical plays out there that focus on Agency or Freelancing work.
That’s exactly the problem with Jira (and honestly Bugzilla in the same way a decade ago), it tries to please everyone and thus succeeds with no one. Trying to do everything typically ends up in bloat/complication/slowness, which seems to happen disproportionately for bug tracking and cms systems.
Isn't that the point? Businesses and people are way more obssessed about Jira than they should ever be. Jira is supposed to help organize, not become someones job.
Disclaimer: Microsoft employee, but not affiliated with Azure DevOps
> Trello handed over my personal account to my previous company