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> Sounds really impressive, but writing "1,000 tests per day with just 100 devivces" is really marketing BS I think.

Correct.

> They should've just written "10 tests per day per device".

Incorrect. Marketing BS works.

And it even works on people who fully understand it and think they are above it

Give people at-least some credit... :) It doesn't work like you think at all. We buy lots of high end equipment for our vaccine research/manufacturing, including PCR machines. Nobody in biotech opens up their wallet for high-ticket items based on a few words on a website. They have to actually demonstrate that it does what you want. We demand application notes, papers, data, industry references, the works. Before a purchase is made a URS document is prepared, then there is the FAT, the SAT, IQ/OQ/PQ validation and on and on..

I'll refer you to what your sibling said:

"It even works on people who fully understand it and think they are above it."

> Nobody in biotech opens up their wallet for high-ticket items based on a few words on a website.

Sure, but that doesn't mean the wording has no effect.

I don't understand your comment. Are you presenting an opinion of your own that you want me to respond to?

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