Change for the sake of change is how good apps and brands are ruined.

>Jens Thiemer, senior vice president of customer and brand, says it was designed to “radiate more openness and clarity"

Clearly a decision made by a non-technical person thinking with his heart and not his brain. How these people get away with such buzzword bullshit at huge multinational corporations is beyond me. I wonder how much he makes. Reminds me of that infamous Pepsi PDF.

These people get high off their own farts.