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The main design theory of Apple is simple: come up with a great usability feature and deploy it on one model. Then spend the next 5 to 10 years spreading this out to their other models. When people stop buying, just swap in a higher specced component from Intel and talk about how it is 2x faster.

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The Apple watch case is infuriating.

Since the new series 5 is a very minor incremental upgrade from the 4, they discontinued the latter, but still sell the 3. This way the comparison table between 3 and 5 make it seem like the 5 was a bigger improvement.

That's not their reason for discontinuing it though - there's no reason for them to sell the 3, 4, and 5. Probably retooled the 4's assembly line to make 5's.

So, you think it's normal for say, car companies, to sell the 2020 and 2018 models, but not the 2019?

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