Then you create a soft ceiling and miss out on the whales that will spend $1K a month to have a shinier hat.
Few get the balance right and many will always tip one way on the odd patch, pandering to the whales - who after all - spend money.
Though the games that just offer hats and other cosmetics, well, you have to love those and certainly a solution that appeases all and rich fools are not to be scoffed at in such games as they are paying for it to carry on.
I’m not interested in the nicotine business for the same reasons, regardless of how much each smoking whale is worth.