Obscure games with low sales will fall off the rankings pretty quickly. And that's before you consider that there are only a few successful game types (Clash of Clans, Tower Defense, Candy Crush) and probably 10 different clones of each out there. How would you stand out?
This incentivizes devs to just put out a game for free, load it up with ads and hope that it gets enough downloads for it to become an acquisition target.
Not all games/apps work with that approach, but many do and I'm all for fair choice.
Just a few that I have installed right now, but there are a ton more:
https://apps.apple.com/us/app/pilgrims/id1296855328
https://apps.apple.com/us/app/jenny-leclue-detectivu/id88256...
https://apps.apple.com/us/app/tangle-tower/id1437742603
https://apps.apple.com/us/app/sayonara-wild-hearts/id1441675...
Maybe it would be a good thing if children couldn't wantonly download adware without their parents inspecting it?
Freemium is the modern/mobile game demo.
If you have kids, try Apple Arcade.
It should go without saying that Doom was also an incredibly unique game for its time, and the blood-and-guts controversy likely helped spread word about it just as much as the distribution model did.
How does including ads in your app make it more likely to be found in the search results?
Few get the balance right and many will always tip one way on the odd patch, pandering to the whales - who after all - spend money.
Though the games that just offer hats and other cosmetics, well, you have to love those and certainly a solution that appeases all and rich fools are not to be scoffed at in such games as they are paying for it to carry on.
I’m not interested in the nicotine business for the same reasons, regardless of how much each smoking whale is worth.