15 years ago flexible displays were probably fantasy. Now there are consumer products (Edit: ah, the laptops are concepts, but Samsung and Motorola have phones!) using them. We do really live in the future...
Only advantage? What about the already established user base, decades of experience, brand recognition, and giant piles of money? And I'm sure that I'm leaving out other important factors.
> Their goal is to move what users want towards things that are hard to build
Is there any evidence for this? Obviously there will be some incentive for this but that's not the same as being their goal.
No crowd has gasped at a foldable display the way people gasped when Jobs used his finger to scroll in the first iPhone keynote.