It's perhaps a big deal if you're a Yak farmer in remote Sibera and don't normally have any kind of coverage at all, but most people have some sort of cell coverage that provides at least SMS.
The comment that the bulky handset killed Iridium is only part of the picture. The bigger issue is that terrestrial cell antennas went up faster than Motorola expected, and by the time the system was online its primary use case had already largely vanished, especially among the kind of people who could afford the extremely high fees for the service. In the end the market niche closed down to government people in extremely remote locations who don't already have some sort of satellite connection.