Ubiquitilink (now called just Lynk) demonstrated the ability to communicate with existing, unmodified cellphones from orbit (the prototype was a secondary payload on the Cygnus spacecraft, which had resupplied the International Space Station). This is a remarkable feat and puts the technology in a completely different camp than it was when large LEO constellations like Iridium were tried beforehand. Iridium failed to acquire enough customers before going bankrupt in part because they required an expensive and clunky handset. Being able to use existing GSM and LTE phones without bulky antennas (and in spite of the latency being beyond what GSM/LTE usually tolerates) is a breakthrough.
https://www.spaceitbridge.com/cell-tower-in-the-sky-ubiquiti...
They plan to start with SMS texting (can use very cheap satellites and don't require very many of them) and then voice/data later on. (Plan is to partner with existing providers to allow global texting anywhere on the planet.)
The second prototype is a satellite launched on a SpaceX Dragon to the International Space Station that will be assembled by astronauts: https://mobile.twitter.com/NexGenSpace/status/11550878931631...
It's a complete gamechanger (possibly even bigger than SpaceX's Starlink). Doubtless Apple realizes this potential and wants their own in to this. It's a legitimate way for Apple to use their huge amount of cash to legitimately grow their revenue significantly. And Apple has the advantage that they can make modifications to the phones (or tablets or watches or notebooks, etc) themselves. Apple can also afford multi-billion-dollar investments that take many years to come to fruition, something Iridium (and Globalstar and others) couldn't at that time.