We have job sites within a few hundred mile radius and around ten trucks - just seeing the last known location of the tags would be a massive help determining who has the tool. It's far better than our current group text "Who has X?" method.
And yes, we've tried a sign in/out logbook for the tools but it never caught on. I like that apparently as long as you have the app for Got-it installed the tools should be tracked.
Milwaukee has a very similar product (their TICK trackers) that use Bluetooth, but are in a ruggedized plastic enclosure that's great for tracking larger items but falls short on smaller tools. It also doesn't help that their app is incredibly fickle and can be difficult to use.
Once the Android app comes out, I can see us easily ordering 100 labels to track all our (expensive, small, easily misplace-able) tools.