To some extent I'd agree with you and eventually I'd love for this to become a consumer product. Here are some of the reasons we haven't taken that approach though.
- We have relatively limited resource. We would have to be choosing between features targeted at consumers and features targeted at factories tracking 1000's of tools.
- We currently can track things to within about 10m. That's about the size of a house. In a factory 400m by 350m on the other hand it's a massive help - people actually spend hours looking for things. Products like Tile solve that problem with a buzzer - our form factor and price point make that very difficult. Sounds also don't work in a noisy factory environment - you usually can't hear the phone in your pocket.