So... "big tech" is bad because spying on users is scummy behavior, but please do pay us to help you spy on your users.

Also, we'll provide you with tools to spy on your users, but it's software as a service and everything important happens on our servers, where we get to keep all the logs we show you, of the events that we capture from your website.

So, yes, we'll be intercepting that data, and we'll know things the same way other companies do, by being a fly on the wall, but it's totally cool. We're on your side. Trust us. We're different.