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- Mobify found that decreasing their homepage's load time by 100 milliseconds resulted in a 1.11% uptick in session-based conversion

- Retailer AutoAnything experienced a 12-13% increase in sales after cutting page load time in half

- Walmart discovered that improving page load time by one second increased conversions by 2%

those statements sound like incredible cherrypicking

does 1.11% sound a lot an is it statistically significant?

cut page in half from what to what? from 30 to 15 seconds? or from 2 to 1?

improving one second like how? from 12 to 11 or from 2 to 1? and is 2% really substantial?

Large companies spend a LOT of money trying to increase conversions by even tenths of a percent. Yes, 2% is substantial.

yeah , large companies. like , the 50-100 top sites right? Why would everybody else care about minor speed improvements