Actually, it's a pretty well-known fact that users leave websites if they are not loading fast.
Is it? The only place I've ever seen push that view is Google. I've never seen any non-Google information reflecting that.
Is it? The only place I've ever seen push that view is Google. I've never seen any non-Google information reflecting that.
- Mobify found that decreasing their homepage's load time by 100 milliseconds resulted in a 1.11% uptick in session-based conversion
- Retailer AutoAnything experienced a 12-13% increase in sales after cutting page load time in half
- Walmart discovered that improving page load time by one second increased conversions by 2%
does 1.11% sound a lot an is it statistically significant?
cut page in half from what to what? from 30 to 15 seconds? or from 2 to 1?
improving one second like how? from 12 to 11 or from 2 to 1? and is 2% really substantial?
But if somebody's leaving a page that has content they need because it doesn't load in 1 second, then I'd say they're a dumbass.