Second of all, while I’m sure you can find some tesla fans who will go for it, especially with a $100 refundable deposit, I think they just made a bad call. How they go from Model X/3/S to this, escapes me. I love flat car panels, but I don’t think anyone who isn’t already a tesla fan will go for it. It’s viscerally ugly. They got many fundamentals right. The problem is the look. Trucks are not utilitarian. They are SUVs with the roof removed to make it less useful so that men will be comfortable buying it. Utilitarianism is not a legitimate excuse for this design.
It looks like a bunch of Silicon Valley nerds designed a truck they’d want to drive. It definitely has that niche appeal, but certainly no mass-market appeal. Is Tesla’s long term strategy to stay in the high end? I wouldn’t be surprised if they’re doing this kind of niche appeal because the price of batteries has not come down far enough to make a cheap decent electric car yet.