Something Changed at Tesla
jalopnik.com
jalopnik.com
Now if they could make a Cyberhatchback, I'd buy it right now.
The Roadster is also a future vehicle (well the new one is at least) they're bringing to market, and it's got a pretty different design. So either you interpret it as the future might be as multifaceted as the present, or that actually cars don't forecast the future... but rather reflect the present.
Trucks in the 1920s and early 1930s were utilitarian. This thing is 100% about the look.
Look we can argue about stagnation in truck design but there's something to be said about a timeless design feature, like the classic truck bed. I think Tesla misses here and so their main market for this will be competing against off-road SUVs like Jeep Grand Cherokee or Range Rover. The Cybertruck will not compete directly with say, Ford's F150 and the Silverado.
Clearly it's not meant to appeal to anybody average. It is supposed to make extremists salivate. Have you seen what pick-up truck buyers are buying, lately? Nothing about them says useful.
I don't doubt they will sell. Just not to people with work to do.
I think it is too early to make this call, especially given the fact that they haven’t event gotten around to side mirrors and windscreen wipers (legally required in some jurisdictions)!
Car news is, first of all, a business.
They would all have more to gain by revealing these kind of practices (since Tesla is the only company not to buy ads in the media) than publishing bullshit articles that you didn't even read or that you can't trust because... they discussed the design with the product's team.
This makes no sense whatsoever.
So, no, Tesla never "went to various publications". Nobody else did, either. That is not how the machine works.
No. The flat shiny surfaces are more expensive, harder to manufacture, more brittle and more susceptible to denting/scratching than a normal curved car surface.
That thing is a nightmare to take care of. Best keep in the garage unless someone breathes on it and ruins the look.
If you formed curved sheets out of this steel, it'd be tougher again than it is with flat surfaces.
Where do you get that? How do you explain that the design team chose these flat surfaces in steel precisely for their lower cost, solidity and ease of manufacturing (source: https://www.motortrend.com/news/tesla-cybertruck-electric-pi...)
An easy analogy to explain why curved surfaces are stronger: imagine an egg that is a cube instead of a spheroid.
You see how an eggshell cube would be vastly more brittle than an egg, right?
> chose these flat surfaces in steel precisely for their lower cost, solidity and ease of manufacturing
To make an equivalently robust structure out of straight edges you need the steel to be much, much thicker. So yes on 'solidity', but no to the other two claims.
It looks the way it does to drive down production costs and because of the limitations of the processes used to manufacture it: https://electrek.co/2019/11/24/teslas-cybertruck-looks-weird...
If there is some concern that Tesla is predicting some dystopian future it should have begun the moment they introduced 'Bioweapon Defense Mode'.
I try not to read motivation behind events, but personally, I'm down with buying a vehicle designed for the apocalypse. Maybe he's trying to target the prepper demographic here. Once you add in the solar option, this thing becomes fully self-sufficient (with the obvious caveat that it's only recharging 10 miles per day)
That doesn't need explaining. They aren't near-bullet proof. A standard car window can easily resist a steel ball being thrown at it. They were just capitalising on the fact that not many people realise how strong toughened glass is.
Which is understandable as they didn’t realise it either!
Well, not that I take this prepper thing particularly seriously, but presumably one of the benefits of the post-apocalypse lifestyle is that you no longer have to commute for a daily 9-to-5.
I think they are targeting people who do not care for environmental issues and who still think that electric vehicles are something for beaus and weaklings. If these people can't be convinced to transition to EVs for ecological reasons, just give them another reason. It doesn't matter why they drive EVs, just that they do. (Well, and to give other car companies a kick in the butt in this market segment).
It is a design you can't ignore, it looks metal af and no matter what your pickup currently looks like, it will appear wimpy next to it.
Also observe that it no longer sports a Tesla logo. The teaser image [0] that Musk posted before still had one. There is none on the inside either, as far as I could tell, so maybe they are moving the Cybertruck away from the Tesla brand. The presentation was on SpaceX' premises as well, if I remember correctly. (Compare that to Zuckerberg who thinks that Facebook isn't credited enough for the success of its daughter platforms WhatsApp and Instagram and is moving them closer to the (imo) toxic brand of Facebook).
I wonder if people are underestimating how much the design was driven by the fact it was fun to make something that looked like it was from Blade Runner.
Maybe the whole thing started out as “Let’s make something shit cool like a blade runner cop car” and then the idea that it would bring down production costs, look different, etc, developed after they designed something that they really liked.
Elon seems to be quite motivated by having fun, one of the things I like about him.
Elon: wow, stainless steel is an underrated material, it solved my starship rocket design problems. and it's cheap!
January 2019 (https://www.popularmechanics.com/space/rockets/a25953663/elo...)
Elon: what if I used stainless steel for cars?
Elon: well there was the delorean, and blade runner...
Elon: you've got 6 months team.
(note there was no need for a dialogue partner)
This actually opened my eyes, I haven't thought about it that way
Do nerds call the web cyperspace?
That said, at least around here military seems to have adopted it which might give the name a boost with parts of the truck buying demographic?
I have to disagree. That is your opinion not a fact. I think it looks like someone who just started out at whittling tried to make a Delorean and used the result as the design for the “truck”. Personally, I think the tesla “truck” looks wimpy. I’m really disappointed by it.
By replying with my point of view I’m proving that is not a fact.
By replying with your point of view... I actually don’t know why you replied. Why did you?
Of course matter of taste is entirely subjective, but that shouldn't stop us from making fun of it when warranted. Or even when not, such unimportant distinctions shouldn't be taken seriously.
Most people I've heard however thinks it looks weird.
Importantly however none of those others I talked to ever owned a pickup truck or even talked about wanting one... :-)
You could have no friends, and only talk to the crazy guy that hangs out by the liquor store.
You could work at a senior center so most the people you talk to aren’t allowed to drive, but hate new fangled technology.
Or...
You could have a horrible sample size of anecdotal evidence (which is horrible evidence itself) to draw any reasonable conclusion.
:-)
https://www.bmw.com/en/innovation/armored-car-bulletproof-ca...
Mercedes does an armored car rated at VR10:
https://www.motor1.com/news/61225/mercedes-maybach-s600-guar...
So let's see what the Cybertruck's VR rating is in a couple of years.
If the videos were official they'd catch more negative press for it.
Yeah, it is a declaration of war against pedestrians. Thankfully this thing will never catch on here in Europe and I'll continue being safe while crossing the street.
Does a truck have any such requirements for pedestrian safety ? Is the highest part of the Cyber truck's front end any lower than a F-150 for example ? That could make for a safer design.
They look like they're the same height, although it's a bit difficult to compare. The top of the F150's grill does look a bit more curved; not sure how much of a difference that makes.
Fear of large cars is justified in Europe and anywhere else because they kill more pedestrians[1].
1. https://www.curbed.com/2018/9/27/17909270/pedestrian-deaths-...
https://www.curbed.com/2018/9/27/17909270/pedestrian-deaths-...
Speed is what kills, not a slightly harder body.
Even the lightest car has enough mass that it's going to really hurt pedestrians if it hits one at speed.
And if any car - even this one - hits someone at 5 mph, it's not going to do that much damage.
About 2% of auto or light truck vs. pedestrian collisions under 10mph produce severe injuries, and at all speeds light trucks are more dangerous than autos, so I think you are overgeneralizing here.
> and at all speeds light trucks are more dangerous than autos,
Citation needed.
And in the near future. And in the present. and in the recent past.
With my brother we also speculate that this is the PERFECT car to personalize: Must be a blast to custom paint it.
Also:
If you have one, you will be (probably) the ONLY with it in the block. This alone will be a factor for some..
Humvee market
From that perspective, I think the flat angular design used is for style only, and has no engineering basis.
https://www.motortrend.com/news/tesla-cybertruck-electric-pi...
How is that different from people who want to loudly signal their environmental virtue while ignoring externalities such as the electric power probably coming from coal, the extraction and manufacturing processes for batteries, etc? This is a competitor to an electric humvee - an unnecessarily large vehicle is wasted energy no matter where that energy originated
I don't know if it says much about the future of cars, it's a more of a lifestyle item and it remains to be seen how many of the preorders are being serious.
https://jalopnik.com/a-deep-look-at-the-design-of-tesla-s-cy...
1: https://jalopnik.com/goodyear-knew-of-dangerous-rv-tire-fail...
For context, my first question was: "how much firewood will it carry"?
I was thinking about shuttling mountain bikes up to the top of the hill myself. I could easily get 6 bikes and 6 people. If they could get summon to work on forest roads this would be the perfect shuttle truck.
There is no way this will compete with the EV F150 that will come out near the same time frame as this.
Tesla doesn't even have a method to produce the body of these trucks at the scale needed for production.
Most of the people that pre-order these trucks won't see them until at least 2025, if not later. You think people are going to wait for these over buying an EV F150 that Ford can produce at scale of the normal F150. Maybe some will because of the brand, but most will go for the F150.
That's what the frunk, the trunk in the bottom of the bed, and the storage in the two triangle rear panels are for
Second of all, while I’m sure you can find some tesla fans who will go for it, especially with a $100 refundable deposit, I think they just made a bad call. How they go from Model X/3/S to this, escapes me. I love flat car panels, but I don’t think anyone who isn’t already a tesla fan will go for it. It’s viscerally ugly. They got many fundamentals right. The problem is the look. Trucks are not utilitarian. They are SUVs with the roof removed to make it less useful so that men will be comfortable buying it. Utilitarianism is not a legitimate excuse for this design.
It looks like a bunch of Silicon Valley nerds designed a truck they’d want to drive. It definitely has that niche appeal, but certainly no mass-market appeal. Is Tesla’s long term strategy to stay in the high end? I wouldn’t be surprised if they’re doing this kind of niche appeal because the price of batteries has not come down far enough to make a cheap decent electric car yet.
Agree the Tesla cybertruck is hideous and unlikely to appeal to a mass market for consumers or commercial operators.
IMO we're currently sorta ripe for cohesive neo-neo-modernism in consumer tech, after the plenty of show-offery and getting designs ever more ‘friendly’. We've seen that shift in e.g. aluminum Macbooks after earlier iMacs, but cars seem to trail behind since there's apparently no design nerd like Jobs there. Cars are all bulbous and curvy now. The closest to a modernist car that's not looking outright DIY, is the first-generation Audi TT: just a rounded box on another rounded box.
So what would a modernist car feature nowadays? Let's look at the Cybertruck:
- Resurrects the wedge shape and makes the panels even flatter than they were in the 80s, instead of the ubiquitous ‘curve on curve’ of today after we learned to shape panels whatever which way. Lots of cars from the hatchback wave of the past decade, like Opel Astra J, looked simultaneously family- and rally-oriented with no discernible design statement: that feels like baroque indulgence, it's got to stop.
- A flat, straight LED line of light instead of barely-comprehensible current headlights. (Just two giant flat rectangular panels would also do pretty good, but would resemble SUVs from the 90s.)
- No decoration of any kind on the front. This one is important, and Tesla did well here. It's pretty much the last bastion of brand-specific decoration when cars all look the same shape—but (afaik) even the radiator grille on ICE cars is only for appearance now, and Tesla has already shown that it's ready to dispose of that. With the truck, the deed is done.
Funny enough, even recently most attempts at artistic depictions of ‘future cars’ imagined them more complex, not less. It will be curious to see how designs turn around now.
This is exactly what I've been wondering. Can't wait to see how the rest of the market reacts to this new direction.
Are all cars going to shift this way? That would look cra-zy on a highway!!
Won't be surprised if Japan barges in, if this becomes a trend at all―it seems their cars looked cleaner until just recently. Though this might also mean that they're gonna carry that complexity momentum now that they sorta gained it.
It won't matter so much if they're too heavy, because gravity is less. It will need two or three layers of glass, with a vacuum gap between, for warmth, and to maintain shirtsleeve air pressure. It won't matter how they look, because nobody will ever go outside except for work, and try to send out robots even then.
He needs steel refining and rolling to make rocket body/tanks. I wonder how the thickness of the body panels compares with those of his new rocket thing...
One thing the author got dead right: these things will look very dated very, very quickly.
“Tesla Cybertruck (pressurized edition) will be official truck of Mars.”
Called it.
"The Cybertruck is designed with the sole purpose of brutally driving down the cost of production. PERIOD.
...
They aren’t building dystopia. That’s your neo-cortex story telling. They are driving down costs to get the price of what would be a $65,000 truck to a $45,000 truck so they can remove excuses of why people shouldn’t buy one."
If they are offering leases, they can offer them for less if they can sell it at a high price when they get it back.
Source: https://www.motortrend.com/news/tesla-cybertruck-electric-pi...
This article has all the details on the design of the truck. It was written before its reveal by journalists who saw the truck and met the team while it was still being designed.
And remember, the cost of an automobile isn't just the material cost, you have to amortize the manufacturing plant and the paint shop. By stressing the stainless steel skin (like an aircraft), Tesla doesn't really need to buy additional material, but they simplify the manufacturing dramatically because they don't need a paint shop and they don't need to assemble a frame.
Cars crumple for a reason and Tesla's new truck seems like an absolute safety disaster even if people feel marginally safer because of it being supposedly bulletproof.
First thing I thought of is that it looks a lot like a stealth fighter - interestingly, does that mean it can avoid radar speed detectors too?
Also, I don't know about the business of making movie props, but it seems plausible to me that when making cars for SF movies, decades ago when budgets were lower, probably involved large sheets of plywood, cardboard, foamcore or whatever, hence big facets would be the most expedient design.
It's weird how arbitrary so many signaling mechanisms are.
I've already ordered one and look forward to driving it around in two or three years.
It still won't work around speed cameras like the ones in UK (it's both a radar and photo camera) or variable speed cameras which use reg recognition.
Not really running out. The US is the largest oil producing nation in the world now, and our output is at the highest levels[1] in history. Oil is practically dirt cheap and I don't see it breaking out in price anytime soon.
[1] https://www.eia.gov/dnav/pet/hist/LeafHandler.ashx?n=PET&s=M...
Selling cars is as much about telling a story as it is about explaining how you will get someone from point A to point B. That's even true for "boring" family cars - the story they are telling is one of reliability.
Not only collision protection which they pride themselves on but overkill "sledgehammer resistance" and projectile resistance to not worry about it. They even boasted solar roof options to give gradual recharge.
Getting T-boned is one of the worst types of collisions even though the B pillar usually doesn't get breached. All the energy of the collision is still being transferred into the occupants which often results in a coma with no visible injuries (other than getting your brain smashed). The purpose of crumple zones is to dissipate the energy of a collision and avoid these types of accidents.
250k pre-orders at last tweet I saw from Musk - and the online video reviews are reasonable people saying they love it, pre-ordered and will buy it, even if they're still not 100% sold on its look.
> Cars are a reflection of ourselves, whether we choose to festoon them in explicit messages or not. They can show what we hope for, what we aspire to, not just how large or how modest our bank accounts are. They are how we present ourselves to our fellow human
Ya, not everyone believes that
This reminds me of English class in high school where we were made to read into themes and "literary devices." A lot of times the themes were substantial, and the authors intended them to mean something and convey a message to the reader. But many times they didn't- we were tasked with finding a theme so we would look for anything that resembled narrative so we could finish our essay.
This guy is looking too hard.
If anything they should be talking about Tesla's 3 if we're going to talk about what our car designs mean for our future vision for society (which of course will always have it's limits).
What is a truck? A utilitarian vehicle. Does aesthetics add utility to the vehicle? No. Does it cost lots of money to make the car look swoopy? Yes. Does it increase the utility to give the vehicle an exoskeleton rather than a traditional frame? Yes. Should we make the car swoopy instead of making it an exoskeleton? No.
Literally every logical angle points to doing what they did. They maximized utility and minimized cost. Is this a good formula for a regular car? No! Is this a good formula for a utility vehicle? Yes! Are there lots of idiots out there who like to daily drive “utility vehicles” for their commute? Yes!
Doug D reviews the car and said it costs too much. But he only ever compared the upfront cost of the trucks. You save money on fuel and maintenance with an ev, and his omission of that was glaring.
People saying strong glass is bad because first responders. If I want to have strong glass then that’s my right. And living in the sf Bay Area, I don’t just want strong glass I fucking need strong glass. Elon musk shared a video on twitter of the glass resisting a 1kg steel ball being thrown at it. When it broke on stage it was a fluke. And 9mm resistance would also be really nice. Apparently Doug D never visited Oakland.
If you don't think there wasn't a ton of thought put into the aesthetics of the cybertruck, you don't understand how cars are designed. It's not a design that emerges from pure functionalism at all. Pure functionalism is a bus or a train, a dump truck, or a goods delivery vehicle, like the kind that brings beer to a corner store. I say that as someone who would probably buy a cybertruck.
> Apparently Doug D never visited Oakland.
Leave Oakland out of it. You wouldn't believe it but children play on the streets here without wearing any body armor at all.
Doesn’t mean it’s smart. Oakland might be safe but children playing on the streets without body armor isn’t an argument because the same can be said for most war zones.
How about drag coefficient?
> When it broke on stage it was a fluke.
It didn't break on stage in isolation. Two broke. Tesla armor glass was already claimed years ago to survive a nuclear blast (Tesla Semi reveal). It seems to be marketing.
There are like five video clips online of the glass withstanding greater impacts. Tough glass is not science fiction. It is well within the capabilities of anybody to take some bullet proof glass or thick poly carb and stick it in the window. So saying that this glass is all marketing doesn’t make any sense. Literally anyone could do it. Many already do. It isn’t a new thing. People get tougher glass installed after market literally all the time.
Elon musk tweeted a joke that Tesla semi glass will withstand a nuclear blast or you get a full refund. It was a joke dude. You are really dumb.
What he actually claimed is that the glass won’t crack if a small rock hits it. The cost of the tougher glass is less than the average cost of downtime caused by cracked windshields. Truckers aren’t allowed to drive with cracks. So in reality there is some really straightforward logic behind the glass.