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But if the other affiliates are more valuable then merchants do care if they piss them off. After all they want those high value affiliates to continue doing what they are doing

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90% of affiliates are very small players that don't have any bargaining power. In most modern platforms, all the referrers are tracked.

I'm pretty sure that big players do complain and they'll get a "first cookie" or at least partial attribution for the sales they make.

They have no individual bargaining power, but that doesn't mean they can be ignored. The more you ignore them the more go to greener pastures, the more you do for them the more resources they focus on your business.

In theory, yes. But that's not my personal experience (I'm mostly active in Europe).

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