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Deep learning is the obvious answer: 10 years ago it was largely confined to a small number of research groups and niche conferences.

Machine learning's hot moment was back in 2012, is there still low hanging fruit that google can't wipe out?

Enterprises. Too many people doing this on startups already. But lots of money to be done with training and consulting in the corporate world.

The behemoths don't (and can't) care about markets with a value below a certain threshold.