LG, Lenovo, Samsung, Spotify, Sony, Toyota, Honda, Nissan, Subaru, Audi, BMW, Volkswagen, Louis Vuitton, Hermès, H&M, L’Oreal, Zara, Gucci, Nescafé, Nestle, IKEA are also big brands here. Then there’s all the crap we buy from China. All the clothes we’re getting from places like Honduras, Burma, India, Vietnam.
Much of the rest of the world also favors US software from Microsoft and Google.
Apple is just one company. Some American switching from a Mac is just as likely to buy a Microsoft or Dell product, or even a Lenovo, running American software. Or if they switch from an iPhone to a Samsung, Sony, LG, or OnePlus phone, it is likely running American software.
Do we have a nationalistic preference for buying our own products? I think the answer is some of us and sometimes. If it were pervasive or strongly held, companies like Toyota or Honda or Sony would never have made inroads here in the first place. I think on average, when we buy an American product, it’s because we like the American product more on its own merits. That’s why Japanese car companies can so thoroughly dominate the market for sedans while Ford and GM can so thoroughly dominate the market for trucks.