It's not though. Although you may disagree, in common usage when referring to policy that affects groups:

"Racism" is continuing to disadvantage a group that is already at a disadvantage -- blatantly unfair.

A "race-conscious" policy seeks to give advantage to a group that is at a disadvantage, which necessarily will disadvantage a group that is at an advantage. In this thinking, once the disadvantage goes away, then the policy can go away too.

Even if you disagree with race-conscious policies, conflating them with racism is disingenuous.