They changed their branding 2-3 months ago. I thought it was weird at first, but it's kinda working. I'm personally sick of all the nice car commercials looking more like a Calvin Klein cologne ad.
https://twitter.com/AdamKoszary/status/1130837644827660289?s...
He apparently got hired because Elon likes his "absolute unit" sheep meme.
https://www.businessinsider.com/tesla-hires-social-media-man...
Their twitter has been a lot more whimsical since. For example: