Is this memeified announce video typical for official Tesla marketing? It’s so casual it is hard to take seriously.
Tesla is not your father’s car.
Tesla is not your father’s car.
But, it is (at least at that price point).
Whenever I see a mercedes/audi/mclaren/tesla/maserati/bentley, it's almost always an older adult driving (40-60 if I had to guess). Probably because these cars aren't affordable for people until late in their career.
(I'm in upstate NY, the demographics are surely on the younger side in the bay area where you have tech workers who earn enough early in their career to afford it)
That style marketing video is incredibly confusing given the target market.
https://twitter.com/AdamKoszary/status/1130837644827660289?s...
He apparently got hired because Elon likes his "absolute unit" sheep meme.
https://www.businessinsider.com/tesla-hires-social-media-man...
Their twitter has been a lot more whimsical since. For example:
He had just bought a Model S for his wife. He said, “I’ve always, always bought Mercedes. Oh man. Oooooh man. That thing. It’s just. So fast. You push the gas and...”
I thought about saying, “What gas?” But I just congratulated him on his (wife’s) new car.
(I drive a TM3, is why he approached me.)