Don’t want to overgeneralize, but women seem to be more likely consumers (of things) & regular users of social media. [I’m sure niche exceptions abound]

I don’t know if anyone has run the numbers, but I’d expect ladies to more valuable on all kinds of KPIs of a good customer.

My feel is that men gravitate towards large purchases around a hobby or two (bikes, outdoors, cars, computers, video games). While women are more likely to spend in smaller amounts across a wide variety of categories.

I also may just be full of shit.