Snapchat users also skew somewhat female, but they are also quite young compared to other sites, and "youth" may lead to it being highly priced.
[Being an old dude, I never use either of these]
Snapchat users also skew somewhat female, but they are also quite young compared to other sites, and "youth" may lead to it being highly priced.
[Being an old dude, I never use either of these]
I don’t know if anyone has run the numbers, but I’d expect ladies to more valuable on all kinds of KPIs of a good customer.
My feel is that men gravitate towards large purchases around a hobby or two (bikes, outdoors, cars, computers, video games). While women are more likely to spend in smaller amounts across a wide variety of categories.
I also may just be full of shit.
[0] https://health.oliverwyman.com/2019/01/women-in-healthcare-m...
https://www.reddit.com/r/investing/comments/9n31xf/introduci...
https://www.reddit.com/r/wallstreetbets/comments/a1jokv/beck...
Mugatu off of finance twitter calls this "white chick beta":