When augmented reality (AR) first materialized in the public’s awareness, it was often dismissed as “eye candy” – an engaging but superficial way to make a product or brand sizzle.

Even Pokémon Go, the smash hit mobile game that helped usher AR into the mainstream three years ago, is AR-optional and relies more on its innovative GPS-based gameplay than augmented reality. Readmore: https://citrusbits.com/the-race-to-launch-augmented-reality-...