Long term, I think we animal-eaters are on the wrong side of history. Providing humans survive the climate crisis and collapse of civilization, maybe a couple of hundred years from now the people will look back at us and wonder how we could consider ourselves civilized while killing and eating animals. A bit like Roman gladiator fights. It will seem very shocking to them.
The alternatives, lab-grown meat and whatnot, will be the norm and only psychopaths would kill and eat animals. With that in mind, if these products start to distance themselves from real (killed-animal) meat now then they are getting a head start on marketing. They won't have to remind people later that they were the good guys all along.