Yeah, when you have an 80% margin on a $2 product, you're still just making $1.60 per sale. That's a lot of product to push to cover your fixed costs.

> "how on earth is that viable"

Visit a London park on a hot day and the queue for ice cream vans is amazing. Even though people could probably walk for <5 minutes and get something from a shop cheaper.

> "you're charging WHAT?!"

Yeah, last time I looked at one (couple of weeks ago), it was getting on for a 50% premium over the local corner shop (<5 minutes from the van!) which is already a 50% premium over a supermarket.

For me ice cream cans are just a nice luxury when you go outside. And in my western country they cost 2-3€, so nothing outrageous either.

> "Well, my business idea is to drive around in a van selling sweets to children..."