Perhaps, but it's awfully hard to keep your existence secret from your competitors when you apparently have nonzero traction in other universities in the area.
For instance in California they've got Berkeley, Davis, UCSD and Stanford, although they're missing UCLA, UCSB and all the other (smaller, I think) UCs. I haven't looked at other states. There doesn't seem to be any particular rhyme or reason to which universities they're not in, so I guess it's just that nobody at UCLA has bothered to click the "I want it here" button yet.