They pretty clearly are in some form of stealth mode. My guess, from looking at their site is that they have some competitors. Go through the schools enabled and there are some pretty glaring omissions. Quite a few very large state schools that are not listed while very small schools surrounding them are included (look at California, Missouri, Florida and Georgia).

This is just speculation, but it would be my guess that they are either dealing with a few smaller competitors or one big one.