well, you're assuming that its' only an hour of folding a week. It's highly variable for different people. But for families that do fold most of their clothes (and folding is the better way to store your clothes than just hanging it), many would spend over an hour doing it. My wife does most the laundry and we got two kids. It's a good half a day to clean all our weekly clothes, towels and sheets. There's a market for this product you put it in the exact way that explains why it failed.